Virgin Voyages, the new brand that is attempting to shake up the travel industry, has unveiled pieces from its stylish new uniform collection designed by maverick British fashion designer Gareth Pugh.
Sir Richard Branson, founder of the Virgin Group said, Gareth Pugh and the Virgin Voyages’ team have worked hand-in-hand to bring to life what will soon be the most eye-catching and stylish uniforms on the high seas.”
The uniform collection pairs Pugh’s high-fashion modernist approach with Virgin Voyages’ design ethos of the Modern Romance of Sailing, which embodies a love of the sea and the glory and sophistication of the heyday of the ocean liner with a contemporary yacht-like style.
The collection allows for most crew to have a range of looks to choose from both day and night, and also breaks with cruise traditions by having no epaulettes stripes for officers, no ties and no waistcoats.
Putting a twist on the iconic red high-heel worn by Virgin Atlantic, many of Pugh’s designs will be paired with the Mulberry, red sneakers made by San Francisco-based PLAE. The gender-neutral, PLAE sneakers are intended to playfully contrast Pugh’s designs for a cheeky yet elevated look true to the Virgin Voyages spirit. Befitting of Virgin Voyages’ commitment to sustainability, PLAE’s shoes feature eco-friendly lining sourced from coffee grounds through sustainable technology and are manufactured in PLAE’s fair labor factory using water-based glue and renewable materials wherever possible.
Our take here at MeetMeOnBoard?
It’s about time for getting away from the lackluster uniforms of traditional lines. These pieces look FAB-ulous! If anybody can shake up the cruise industry it certainly is Virgin.
Be sure to check out our upcoming MMOB group cruise aboard Scarlet Lady. If you’re interested in booking on Virgin Voyages, please call our travel professional Adam Martindale at (206) 399-2138.
Scarlet Lady will sail from Miami to the Caribbean in 2020, hosting more than 2,770 sailors and 1,150 amazing crew from around the world.