Virgin Voyages just announced its new curated sonic identity, an incomparable music experience for its sailors featuring new DJ residencies, an onboard record shop and karaoke lounge.
Incorporating the Virgin brand’s deep-rooted history in music, Virgin Voyages sonic identity will have a home in electronic music, but will also include other music genres, ensuring that all Sailors will find a sound they love.
Virgin Voyage’s fierce approach to music will feature exciting developments such as:
- Voyage Vinyl – a new record shop aboard Scarlet Lady that will be the go-to spot for Sailors to experience music from all eras and genres. It will feature personal listening stations, limited-edition vinyl collections with playlists by Virgin Voyage’s past & present DJs and a performance spot for live DJ sets by Scarlet Lady’s resident DJs.
- The Groupie – the onboard bookable karaoke, gaming and movie lounge, designed as a modernist take on a Japanese-style karaoke room for Sailors to enjoy singing along to their favorite tunes with friends.
- New DJ Residency additions – in addition to the previously announced DJ residency with Mark Ronson, Virgin Voyages is adding multi-platinum chart-topping artist, DJ, producer/ remixer, MK (Marc Kinchen) & Grammy-nominated electronic music duo Sofi Tukker to its roster of DJ residents. Virgin Voyages’ residency program will feature performances on ship, in-port destinations and at The Beach Club at Bimini.
- WhiteLabel Creative – Virgin Voyages’ new music Creative Collective that will be responsible for developing the background sonic palettes across the ship and securing DJs for The Beach Club at Bimini’s residency program.